Podcast Pixel Tracking 101
The Influencer has been touting the advantages of the tried and true “How Did You Hear About Us” (HDYHAU or Hi Dee How) survey and why it’s still the gold standard in measuring non-direct conversions...
View ArticleFlattening the Economic Curve
Strange Days Have Found Us American business is facing a massive reorganization. Executives used to feeling in control are now awaiting a verdict, hoping for a temporary pay cut and hoping it isn’t...
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A Strategy to Manage Media Investment in Times of Uncertainty
With the DOW down 30% and the majority of the population self-isolating, many brands are focused on adjusting their messaging and pulling back or postponing media spend. It’s always critical to have...
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Advertising As A Strategy
As marketers in the Age of Coronavirus, we all have to walk a fine line between being too opportunistic and too passive to help. Consumers are as split on the topic as those of us charged with reaching...
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Lessons from History: Advertising in an Economic Downturn
“When times are good, you should advertise. When times are bad, you must advertise.” This quote by advertising pioneer Bruce Barton was written nearly 100 years ago. While it may be easy for an...
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The True State of Audio Listenership
The first data from Nielsen on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One’s Pierre Bouvard earlier this...
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COVID Strategy Requires Balance
Marketers are always looking for ways to maximize efficiencies, and in today’s current climate, it’s more essential than ever. Many brands are in retreat from demand-gen or “offline” channels in favor...
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Oxford Road Presents: Media’s New Deal
The Influencer is proud to announce the debut of our first-ever podcast, Oxford Road Presents: Media’s New Deal, (we know…we’re kinda late to the game). Our limited-run series is designed to help...
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Oxford Road Presents: Media’s New Deal, Episode 2
Welcome to Episode #2 of Oxford Road Presents: Media’s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus. This week, Dan speaks with David...
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Oxford Road Presents: Media’s New Deal, Episode 3
Welcome to Episode #3 of Oxford Road Presents: Media’s New Deal! This week, Dan speaks with Andy Lipset, CEO of SpokenLayer, the leading provider of media content on smart speakers for over 100...
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Oxford Road Presents: Media’s New Deal, Episode 4
When radio mogul Norm Pattiz set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a...
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Oxford Road Presents: Media’s New Deal, Episode 5
In Episode #5 of Oxford Road Presents: Media’s New Deal, Dan speaks with Dave Zohrob, Co-founder and CEO of Chartable, the podcast analytics company for both publishers and advertisers. Dave takes us...
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Oxford Road Presents: Media’s New Deal, Episode 6
What is there to say? We take an important departure from The Influencer’s normal format to bring you an interview with Bambee founder and CEO, Allan Jones. Allan shares his journey as a kid from...
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Oxford Road Presents: Media’s New Deal, Episode 7
This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Guinness Book record-breaking, podcast-pioneering, movie-producing, best seller-writing, Loveline-hosting comedian and friend of...
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Oxford Road Presents: Media’s New Deal, Episode 8
This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Nicholas Quah — writer, niche media entrepreneur, and founder of the industry’s premier podcast newsletter, Hot Pod News. Nick...
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Oxford Road Presents: Media’s New Deal, Episode 9
This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Pulitzer Prize-winning journalist, NYT bestselling co-author, and Sirius XM Radio show host, Professor Karen Hunter. For those...
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Oxford Road Presents: Media’s New Deal, Episode 10
Our 10th Episode! This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the...
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Oxford Road Presents: Media’s New Deal – Endgame
Media’s New Deal is kaput. Ten weeks ago we started this limited-run series to help entrepreneurs and marketers with practical advice on navigating the new world amidst COVID-19. Henceforth, captains...
View ArticleOxford Road Presents: Giles Martin Soars at Podcast Advertising Summit
The Influencer’s Podcast, Media’s New Deal, is going on a short hiatus this month as we prepare for Season Two. In the meantime, we have some great content to share. This week, we showcase Giles Martin...
View ArticleWe’re All Direct Brands Now
And That Bodes Well for the Coming Restoration By Dan Granger, Founder and CEO Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S....
View ArticleWhat Happened to the American Press?
By Roy H. Williams When James Madison drafted the First Amendment, “the press” referred to the newspapers of our nation, such as the Pennsylvania Gazette owned by Benjamin Franklin, the most popular...
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Media’s Red-Headed Stepchild
Our agency recently pitched a prospect with the theme of the discussion being bringing audio “back from the dead.” It wasn’t that they weren’t spending, but everything that they’ve been doing recently...
View ArticlePixel Tracking 101.1
The Influencer has been touting the advantages of the tried and true “How Did You Hear About Us” (HDYHAU or Hi-Dee-How) survey and why it’s been the gold standard in measuring non-direct conversions...
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Oxford Road Presents: The Divided States of Media
This week, we launch our second podcast season: The Divided States of Media. 70% of customers believe it’s important for brands to take a stand on political and social issues. Over half of Americans...
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Oxford Road Presents: The Divided States of Media, Episode 2
This week on The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of “Contract to Unite America”, Neal Simon. Dan and Neal discuss how by being unaffiliated with...
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Oxford Road Presents: The Divided States of Media, Episode 3
This week on The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who’s interviewed everyone from Kobe...
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Oxford Road Presents: The Divided States of Media, Episode 4
“Media”, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided...
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Oxford Road Presents: The Divided States of Media, Episode 5
“Quit your job and start a podcast!” This week on The Divided States of Media, Dan sits down with someone who actually “walks the walk” — Katie Herzog, reporter & Co-Host of the podcast “Blocked...
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Oxford Road Presents: The Divided States of Media, Episode 6
This one’s for the data geeks. Marketers — wouldn’t it be great if you had a simple chart that could show how fair and objective the media you’re sponsoring truly is? This week on The Divided States...
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Oxford Road Presents: The Divided States of Media, Episode 7
Last night, I asked my 15-year-old daughter to watch the debate with my wife and me so she might better understand major issues during our national inflection point from different perspectives. At the...
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